Jolly Gingers

Our cookies have been taken the length and breadth of the country for special events and occasions. Our cookies go down well at corporate events – and what better way to publicise a new product? We also provide cookie favours for weddings. Our jolly little gingers were a special point of interest at a recent wedding. Dressed for the occasion – and don’t they look smart?

Season’s Greetings

It has been an exceptionally busy year for us and we would like to send our thanks along with seasons greetings to all our customers.

We hope you all enjoyed your Christmas together with loving family and great friends and found some time among the festivities to put your feet up and relax a little! We know how difficult that can be!

We look forward to hearing from you in the New Year and to see what cake challenges you set for us in 2019. Don’t forget, whatever you’re celebrating – we have a cake for it!

We hope you all have a wonderful New Year.

The next big thing?

Last time I mentioned trends and how things have the habit of coming full circle. Some time back it was suggested that the cupcake had had its day and the next best thing would see its demise. First came the cakepop, then the macaron, the cronut – a blended doughnut and croissant. Still – the cupcake prevails. And why not? They can be baked in many different flavours, topped with buttercreams, fondant, meringue, fruit, logos and more; and they are just the right portion size for one sitting.

Now, I’m not saying that cupcakes are once again under threat but I would like to share with you the news of what is now considered to be the ‘next big thing’ in the bakery world. That is none other than the ECLAIR – tah dah! Yes, the eclair has undergone a transformation and just take a look at these little beauties – you have to consider whether to eat them or frame them (particularly given the price tag). But wouldn’t they make a delicious alternative to a cupcake or cakepop favour at weddings? You decide…

Corporate Cookies

This week we’ve been working on corporate logo biscuits for a promotional event which had to include the company logo. Biscuits make the perfect edible gift and are an ideal marketing or promotional tool. We can print your business logo onto icing and, as you can see from these images, the end resullt takes the biscuit! Vanilla, Chocolate, Lemon and Spice flavours are available.


There’s no denying the popularity of cupcakes and despite the fact that trends come and go the cupcake is still going strong. What’s not to like? They come in a convenient portion size; there are lots of flavours to choose from; they’re topped with delicious flavoured frostings and buttercream.

It’s clear from our order books that cupcakes remain as popular as ever. These little beauties are gluten-free and delicately flavoured with vanilla.

Road Safety Cookies

The RoSPA Road Safety Conference 2016 takes place on 2 March in Stratford-upon-Avon and Sweet Williams Cakes will be present in the form of our School Crossing Patrol cookies. Our hand-made cookies can be shaped and decorated in many designs including edible logos to compliment your product or service. Sweet Williams Cookies will make the perfect impression every time with our memorable hand-made designs.

Corporate Cookie Designs

Our cookies feature at lots of exhibitions. And why not? – they’re handy little giveaways that can promote a new product or initiative and can also be used to deliver an important message in a fun way.

This week is Road Safety Week (23 – 29 November 2015) and our cookies featured at the National Road Safety Conference and Exhibition held at the East Midlands Conference Centre. With road safety in mind our client requested road cones and traffic lights to grace their exhibition stands.

Cupcake Bouquet

A beautiful cupcake bouquet makes an unusual and delicious gift for any occasion. Cupcakes are arranged just as your favourite flower bouquet but with the added bonus that these ‘flowers’ are edible. Imagine their surprise when the recipient of your ‘bouquet’ realises that the display consists of freshly baked cupcakes! Yummie!

Beautifully presented in a plant pot, which can be re-used to show off a favourite plant once your cupcakes have been consumed, will be remembered for weeks and months to come.

Cupcake bouquets also make wonderful table centres for birthdays, weddings and anniversaries.

If you have a company event or product launch coming up, cupcakes can also include a corporate branded topper to help get your message across.

Wedding Favours

One of our most enjoyable jobs this week was in designing some cookies suitable for a wedding with a woodland theme. Our wedding couple – James and Louise – decided that a little fawn was the most suitable addition to their wedding party and we were happy to oblige.

Although they were busy finalising the last of the wedding arrangementsJames and Louise still found time to send us a note of thanks. We’re so glad you were pleased with them and send our best wishes for your future happiness.

Delicious Decorated Cookies

Hi Everyone!

This week we’re showcasing Sweet Williams Cookies. These delicious iced biscuits make great gifts – from kids parties to wedding favours and are a great way of promoting your business or a special event. Sweet Williams Cookies have featured at many conferences and exhibitions with mediaevel themed cookies being one of the most recent – check out Sir Knight and the Green Dragon designs.

Just as with Sweet Williams Cakes, Sweet Williams Cookies are all hand-made and hand-decorated and there are a number of flavours to choose from. Our customers’ number one flavour is still vanilla but our current fave is peanut butter – Yum!

Welcome to Sweet Williams Cakes

Welcome to Sweet Williams Cakes! We are excited to announce, this month, the achievement of a global industry award for ‘Best Bespoke Cakes in Warwickshire’. What a fantastic start to our blog!

We design and create bespoke wedding cakes, cupcakes and celebration cakes.

If you are interested in ordering one of our cakes – please get in touch with us via our contact page or by telephone. You can also make contact via our Facebook page: Sweet Williams Cakes and Cookies.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google

We use cookies to ensure that we give you the best experience on our website.